10 installable Claude Code skills, ready-to-use templates, in-depth guides, and 100+ curated GTM resources. Everything a GTM engineer needs to build systems that run without them.
This isn't a prompt pack. It's everything we use to run GTM for B2B SaaS clients — packaged, organized, and free.
ICP building, signal detection, lead scoring, outreach sequencing, battlecards, meeting prep, CRM hygiene, reporting, agent architecture. All chained together.
ICP framework, signal taxonomy, account research brief, competitive battlecard, qualification scorer, outreach sequence templates. Duplicate and use immediately.
What GTM engineering means now, the expanded GTM stack, and the enrichment waterfall pattern. The context you need to understand the shift.
The best repos, MCP servers, open-source skills, and GTM tools we track across the ecosystem. Compiled and organized so you don't have to.
From ICP definition to autonomous agents. Each skill encodes a repeatable methodology — not a one-shot prompt. They chain together automatically.
Interactive deep-dive that pressure-tests your Ideal Customer Profile. Builds personas with psychographics, buying behavior, community mapping, and buying signals.
Finds and scores buying signals for target accounts using web search. 20 signal types scored on Fit x Timing x Access x Intent. Produces prioritized action lists.
Produces a comprehensive 1-page intelligence brief in 2 minutes. Company overview, decision makers, tech stack, recent signals, competitive landscape, engagement angles.
Multi-axis lead scoring framework. Fit x Timing x Access x Intent on a 1-5 scale each. Produces tier classifications: HOT, WARM, COLD, or PARK with specific next actions.
Creates signal-triggered multi-channel outreach sequences. Maps Signal to Angle to Channel to Message. 7 sequence types for fundraise, hiring, competitor displacement, and more.
Pre-call intelligence brief with company context, stakeholder profiles, competitive landmines, talking points, and a proposed agenda. Ready in 2 minutes.
WebSearch-powered competitive analysis. Strengths, weaknesses, objection handling, trap questions, and positioning statements. Standardized format for sales teams.
Audits CRM exports for duplicates, stale records, missing fields, and data quality issues. Produces a scored report with prioritized cleanup actions.
Generates a structured weekly performance report by aggregating all docs/ output. Pipeline summary, signal trends, outreach activity, and next-week recommendations.
Designs autonomous GTM agents using the "Shell Orchestrates, Claude Thinks" pattern. Produces shell wrappers, system prompts, configs, and scheduling setup.
The skills are just the code layer. The Notion hub gives you the frameworks, the context, and the curated ecosystem to build on.
Structured ICP template with personas, psychographics, buying signals, and community mapping. Duplicate into your workspace.
20 signal types organized by category. Fit x Timing x Access x Intent scoring rubric. Ready to calibrate for your market.
Standardized battlecard format with strengths, weaknesses, objection handling, trap questions, and positioning statements.
Four-axis qualification framework. HOT / WARM / COLD / PARK tier system with specific next actions for each classification.
The role is splitting. This guide maps the shift from operator to engineer and what it means for your career and your team.
The full reference for what tools matter now. Clay, MCP servers, Claude Code, enrichment APIs, sequencers — how the pieces fit together.
Every repo, MCP server, skill pack, and tool we track across the GTM engineering ecosystem. Updated regularly as new launches drop.
Each skill reads the output of other skills. Your ICP informs your signal scoring. Your signals inform your outreach. The whole system compounds.
A prompt gives you a one-time answer. A skill encodes a methodology that produces consistent, high-quality output every time. The hard part isn't the prompt — it's knowing the right frameworks.
Each skill reads the output of other skills. Your ICP informs signal scoring. Signals inform outreach. Outreach results feed your weekly report. The system compounds over time.
For autonomous agents, let the shell handle infrastructure — API calls, scheduling, files. Let Claude handle intelligence — scoring, writing, deciding. Both layers stay simple.
Clone the repo, run the installer, and start using skills immediately.
# Clone the playbook git clone https://github.com/Othmane-Khadri/gtm-engineer-playbook.git # Install skills into your project cd gtm-engineer-playbook && ./install.sh # Or cherry-pick specific skills cp -r .claude/skills/gtm-playbook/signal-scanner/ your-project/.claude/skills/gtm-playbook/
Install and authenticate Claude Code. These skills run inside any Claude Code project.
Most skills use WebSearch for real-time intelligence. Make sure your Claude Code plan includes web search capability.
Works in any directory. Skills write output to a docs/ folder they create automatically. No framework or stack required.
These skills work standalone, but connecting MCP servers unlocks CRM integration, contact enrichment, and outreach automation.
| Server | Install Command | What It Adds |
|---|---|---|
| HubSpot | claude mcp add --transport http hubspot https://mcp.hubspot.com/mcp | CRM read/write |
| Notion | claude mcp add --transport http notion https://mcp.notion.com/mcp | Workspace integration |
| Apollo.io | edwardchoh/apollo-io-mcp-server | Contact enrichment |
| SmartLead | npx @leadmagic/smartlead-mcp | Email outreach |
| Supabase | supabase-community/supabase-mcp | Database backend |
10 skills. 30 seconds to install. Free and open source.
New skills, curated GTM resources, and the best launches we spot every week. No spam.